Original SoupMan, the soup franchise, which gained notority after its featured spot on "Seinfeld", will team with actor Jason Alexander as its spokesperson.

Alexander says, "I think it's great coming full circle with Al's Soups... I lined up with New Yorkers for years for his amazing creations. Then we had one of the greatest episodes of Seinfeld ever, somewhat at his expense. But now, I get to make amends by helping bring his recipes to everyone."

Joining Alexander in pitching soup are Reggie Jackson and Shaquille O'Neal. The Original SoupMan plans to expand with more restaurant openings (like the San Francisco opening in 2011) and the shelf-stable Tetra Recart packaged soups.